Press Mentions

See what the press has to say about Price Perfect.

The E-commerce Edge Podcast: How a $1M Brand Can Get More Pricing Signal Than the Fortune 500

Nabeel Siddiqi joins host Jason Greenwood to explain why most brands get stuck on cost-plus pricing, competitor matching, value-based guesswork, and A/B tests, and what comes after them. He covers how Price Perfect uses reinforcement learning to make small, deliberate price adjustments, giving a $1M brand more pricing signal than many Fortune 500 companies have. He also talks through the free Bill or Bleed app for deciding how much of a cost increase to pass on to customers, and why AI pricing is headed toward B2B.

The AI Journal: Not All AI Pricing Is the Same

October 2025 - In this bylined piece for The AI Journal, Nabeel Siddiqi explains what “AI pricing” actually covers. He separates personalized pricing (the Delta controversy) from dynamic pricing and time-bound AI price discovery, and shows how merchants can find the right price in weeks instead of the years traditional A/B testing takes. He then sets out Price Perfect’s PRICES framework for rolling out AI pricing responsibly.

LA Examiner: Enterprise-Grade Pricing for Small Brands, Without Surveillance Pricing

July 2026 - In LA Examiner’s look at AI tools built for small businesses, Price Perfect CEO Nabeel Siddiqi explains why pricing is harder for smaller e-commerce brands. A company like Walmart or Amazon can generate as much sales data in a week as a small brand gets in a year or two. Price Perfect’s answer is to “take the best parts of the enterprise world” and adapt them for smaller merchants, without personalized or surveillance pricing.

SavingAdvice: How Pricing Algorithms Read Every Click

May 2026 - In SavingAdvice’s guide to surveillance pricing, Price Perfect CEO Nabeel Siddiqi explains how retailers’ algorithms read shopper behavior, including spotting when someone switches tabs to comparison shop, and how stores can track shoppers through their phones even when they pay cash. His definition: surveillance pricing is “the same thing as personalized pricing. You are focused on the individual.”

Beyond the Cart: What Enterprise Pricing Knows That Your Store Doesn’t

Most ecommerce brands treat price like a number they can change when margin gets tight. Nabeel Siddiqi sees it differently. As Founder & CEO of Moksha AI and creator of PricePerfect.ai, Nabeel brings a pricing, AI, and retail strategy lens to one of the hardest questions in ecommerce: how do you price smarter without damaging trust? In this episode of Beyond The Cart, we will talk about why pricing fairness matters, how discounts can quietly steal future demand, and what DTC brands can learn from enterprise pricing systems. Topics we'll cover: 1. The customer who paid full price last week is now angry at you: pricing's fairness problem 2. Pull-forward demand: the discount cost nobody puts on the spreadsheet 3. Price is a system, not a number: what enterprise pricing knows that SMB/DTC doesn't

The Independent: When AI Pricing Turns Into a PR Nightmare

July 2025 - In The Independent’s expert roundup on Delta’s move to AI-priced airfares, Price Perfect CEO Nabeel Siddiqi compared AI pricing to merchants in old-time markets who would “read” each customer and charge what they thought that person could afford. He warned that done carelessly, it backfires: “This can be a PR nightmare due to annoyed customers who feel taken advantage of.”

eCommerce Fastlane: Pricing Is E-commerce’s Most Overlooked Growth Lever

February 2026 - In this piece for eCommerce Fastlane, Price Perfect argues that most e-commerce brands obsess over the quantity side of Sales = Quantity × Price while ignoring pricing, their most overlooked growth lever. It explains where competitor matching, A/B price testing, and gut-feel pricing fall short, and introduces the PRICES framework for using AI-driven dynamic pricing without damaging brand trust.

business.com: How to Use Dynamic Pricing Without Losing Customer Trust

October 2026 - In business.com’s guide to dynamic pricing in e-commerce, Nabeel Siddiqi, founder and CEO of Moksha AI, explains how merchants can use dynamic pricing to protect revenue when demand dips and manage tight inventory. He also introduces Price Perfect’s PRICES framework for avoiding customer backlash: adjust carefully by purchase frequency, set price boundaries, stay transparent, and start with changes small enough that “consumers often don’t notice.”

CNN Quest Means Business: AI Pricing Is Going From Reactive to Predictive

July 2025 - On CNN’s Quest Means Business, Price Perfect CEO Nabeel Siddiqi explained how AI is moving pricing from reactive to predictive. Instead of waiting for demand to show up, businesses can anticipate it, raising prices ahead of demand spikes and cutting them early where demand is soft. As he put it, the goal is “more proactive rather than reactive.” Full video here: https://youtu.be/qeNEvMYVOaM